Digital Marketing Executive

Job Responsibilities :

• Creating Digital Marketing strategies in accordance with client goals and requirements.
• Taking care of the different aspects of Digital Marketing from SEO, SEM, Social Media Marketing, Content Marketing, Performance Marketing, Email Marketing etc.
• Taking care of offline marketing activities for clients such as OOH Marketing and so on.
• Creating strategies to increase online traffic, generate leads, remarketing strategies for the clients growth.
• Designing and overseeing the different aspects of the digital marketing department, which includes emails, creating and maintaining databases, displays, and advertising campaigns.
• Plan and manage various social media platforms such as Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest, Google, Reddit etc.
• Develop and monitor campaign budgets.
• Tracking the conversions and improving the percentages and numbers.
• Improving the user experience on the companys website which includes design, content and usability.
• Prepare accurate reports and analyse the performance of the marketing campaigns. Accordingly, they should take action after understanding what went wrong.
• Coordinate with different departments to improve the overall results.
• Manage, train and supervise the rest of the team.
• Identify the latest trends and technologies emerging in the market. They should also respond to them quickly.
• Evaluate the important metrics which affect the traffic website, target audience, and service quotas.
• Work with the team daily to brainstorm innovative and new growth strategies.
• Manage and oversee all different contests, digital projects, and giveaways properly.
• Collecting and Evaluating customer feedback data regularly.
• Evaluating competitors Digital Marketing strategies, creating plans and providing suggestions to perform better.
• Review and create standard operating procedures (SOPs) and advise on opportunities for improvement.
• Train new operational employees if required.
• Coordinate and manage the work of all operational employees by directing members of the team to meet company goals and key performance indicators (KPIs)
• Manage employee performance and assists employees in making improvements to their performance through coaching, mentoring, training, skill development, and administering performance reviews.
• Ability to collaborate with cross-functional peers, managers, subordinates, and partners to achieve business results.

Job Requirements :

• A bachelors degree in marketing major or a relative field is a must having certificates / Courses in the digital marketing field.
• The candidate should have a minimum of 2 years of experience in advertising and digital marketing in a managerial position.
• Needs to be experienced with Google ads, Facebook ads, LinkedIn ads etc.
• In-depth knowledge of different social media platforms, website analytics, and best practices.
• Good knowledge of different digital marketing channels and experience with online marketing tools and best practices.
• Able to work with colleagues at all levels to develop marketing goals and evaluate results
• Good at problem-solving, writing skills and has great analytical skills
• Highly creative in work, outstanding interpersonal and communication skills.
• Stay up-to-date with the latest trends in the industry and technologies in the market.
• Ability to multitask and meet strict deadlines.